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GranIT

GranIT is an IT company specialised in factory CAD/CAM/PLM softwares. They wanted a new and fresh brand identity with a new logo.

About the design

The design was inspired by the futuristic companies of video games and movies. High-tech, precise, but friendly and fresh. Used a simple geometric typeface all trough the brand identity and combined the logo with simple marks that represented each sub-division of the company. The goal was to create an appealing visual language that can be used both inside the company and for marketing purposes.

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