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Tintatartó Kft.

Tintatartó Kft. is a hungarian wholesale dealership of office supplies, that mainly sells ink cartridges. They made an online contest for their brand identity design (logo design included) and this was my entry.

The Logo and the brand

The logo needed to be monochrome and just as good in inverse. My design included a splash of ink that reappears in most of the brand identity. The splash graphic was paired with a monospaced font that is used in the logo and titles, and a serif font that is used in the longer, or smaller texts. The document templates and other parts of the brand are quite formal when it comes to typography or layout, the splashes and drops of ink contrasts this, making a professional, but playful balance.

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